A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry

Abraham Charnes, William W Cooper, Boaz Golany, DB Learner, Fred Y Phillips, John J Rousseau

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	American English
Title of host publication	Data Envelopment Analysis: Theory, Methodology, and Applications
Pages	145-165
Number of pages	21
State	Published - 1994

Cite this

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title = "A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry",

author = "Abraham Charnes and Cooper, {William W} and Boaz Golany and DB Learner and Phillips, {Fred Y} and Rousseau, {John J}",

year = "1994",

language = "American English",

pages = "145--165",

booktitle = "Data Envelopment Analysis: Theory, Methodology, and Applications",

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TY - CHAP

T1 - A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry

AU - Charnes, Abraham

AU - Cooper, William W

AU - Golany, Boaz

AU - Learner, DB

AU - Phillips, Fred Y

AU - Rousseau, John J

PY - 1994

Y1 - 1994

M3 - Chapter

SP - 145

EP - 165

BT - Data Envelopment Analysis: Theory, Methodology, and Applications

ER -