A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	American English
Title of host publication	Data Envelopment Analysis: Theory, Methodology, and Applications
Pages	145-165
Number of pages	21
State	Published - 1994

Cite this

@inbook{6a482ad6438e4b4c8828fb90a06f3cbe,

title = "A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry",

author = "Abraham Charnes and Cooper, \{William W\} and Boaz Golany and DB Learner and Phillips, \{Fred Y\} and Rousseau, \{John J\}",

year = "1994",

language = "American English",

pages = "145--165",

booktitle = "Data Envelopment Analysis: Theory, Methodology, and Applications",

}

TY - CHAP

T1 - A multiperiod analysis of market segments and brand efficiency in the competitive carbonated beverage industry

AU - Charnes, Abraham

AU - Cooper, William W

AU - Golany, Boaz

AU - Learner, DB

AU - Phillips, Fred Y

AU - Rousseau, John J

PY - 1994

Y1 - 1994

M3 - Chapter

SP - 145

EP - 165

BT - Data Envelopment Analysis: Theory, Methodology, and Applications

ER -