Changing middle-school students' attitudes and performance regarding engineering with computer-based social models

E. Ashby Plant, Amy L. Baylor, Celeste E. Doerr, Rinat Rosenberg-Kima

Research output: Contribution to journalArticlepeer-review

Abstract

Women's under-representation in fields such as engineering may result in part from female students' negative beliefs regarding these fields and their low self-efficacy for these fields. In this experiment, we investigated the use of animated interface agents as social models for changing male and female middle-school students' attitudes toward engineering-related fields, their self-efficacy for these fields, and their math performance. Students interacted with either a female or a male computer-based agent or they did not interact with an agent. The female agent increased interest, utility beliefs, self-efficacy, and math performance compared to control and, for boys, decreased stereotyping. Mediational analyses indicated that the female agent facilitated interest and math performance by enhancing self-efficacy. The findings indicate that interface agents may be used effectively as social models for influencing attitudes and beliefs and supporting performance.

Original languageEnglish
Pages (from-to)209-215
Number of pages7
JournalComputers and Education
Volume53
Issue number2
DOIs
StatePublished - Sep 2009

Keywords

  • Engineering
  • Interface agents
  • Mathematics
  • Persuasive technology
  • Self-efficacy
  • Social model

ASJC Scopus subject areas

  • General Computer Science
  • Education

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