TY - JOUR
T1 - Back to the (Visualization) Laboratory
T2 - Using Focus Groups to Generate Qualitative and Quantitative Results
AU - Eizenberg, Efrat
AU - Orenstein, Daniel E.
AU - Zimroni, Hagit
N1 - Publisher Copyright:
© The Author(s) 2017.
PY - 2018/9/1
Y1 - 2018/9/1
N2 - This article introduces the immersive focus group as a mixed-methods approach in planning research. Using the immersive focus group we generate genuine knowledge of both quantitative and qualitative data about the diverse and nuanced perceptions of forest landscapes in order to then extract planning decisions. The article elaborates on the deployment of focus groups in a particular venue: the immersive theater laboratory. In doing so, we hope to position the immersive focus group as a viable tool for planning research. We conclude with a discussion of the advantages and disadvantages of this approach and its potential further development.
AB - This article introduces the immersive focus group as a mixed-methods approach in planning research. Using the immersive focus group we generate genuine knowledge of both quantitative and qualitative data about the diverse and nuanced perceptions of forest landscapes in order to then extract planning decisions. The article elaborates on the deployment of focus groups in a particular venue: the immersive theater laboratory. In doing so, we hope to position the immersive focus group as a viable tool for planning research. We conclude with a discussion of the advantages and disadvantages of this approach and its potential further development.
KW - focus groups
KW - landscape perceptions
KW - mixed-methods
KW - visualization
UR - http://www.scopus.com/inward/record.url?scp=85051057137&partnerID=8YFLogxK
U2 - 10.1177/0739456X17700252
DO - 10.1177/0739456X17700252
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AN - SCOPUS:85051057137
SN - 0739-456X
VL - 38
SP - 345
EP - 358
JO - Journal of Planning Education and Research
JF - Journal of Planning Education and Research
IS - 3
ER -